I chose to watch a commercial video for this assignment because I am really interested in marketing and advertising. I thought that seeing a commercial from the 1960s would show the major changes in advertising back then and advertising today. First off, the commercial was 3 minutes long, which these days is pretty much unheard of. Car commercials these days are 30 seconds long, maybe 1 minute tops. The commercial focused on futurology, which is what we also read about in this week’s articles. People of the time were obsessing over the future and the awesome technology that was expected to come. Ford played off of this by setting their new car commercial in a scene with space technology, shooting stars, and fancy gowns. Because they associated their cars with things as futuristic as these, it sent out the picture that their cars were, too, very futuristic. In an Age of Affluence, when people were focused on leisure and luxury, this was very appealing to them. Then, at the end of the commercial, it said “Get a new 1960 Ford at your dealership today.” This reflects the Information Society of the time because decentralization and transportation were taking over, and more efficient means of getting products were coming about. Cars could be bought anywhere, could get you anywhere, and could carry goods/services/information anywhere. What we can learn from this film about the information society is that corporate promotional films back then were very different, but still sent out the message of glamour and futurology that even people today still look for in their vehicles. Also, what we can learn, is that companies such as Ford are only products of consumer demands. The demand for speed of transportation and information needed a technology to make it happen, and cars were one of these technologies that came about as a result.
Wednesday, September 24, 2014
Over the Weekend- Sofia Corelli
https://archive.org/details/Wonderfu1960
I chose to watch a commercial video for this assignment because I am really interested in marketing and advertising. I thought that seeing a commercial from the 1960s would show the major changes in advertising back then and advertising today. First off, the commercial was 3 minutes long, which these days is pretty much unheard of. Car commercials these days are 30 seconds long, maybe 1 minute tops. The commercial focused on futurology, which is what we also read about in this week’s articles. People of the time were obsessing over the future and the awesome technology that was expected to come. Ford played off of this by setting their new car commercial in a scene with space technology, shooting stars, and fancy gowns. Because they associated their cars with things as futuristic as these, it sent out the picture that their cars were, too, very futuristic. In an Age of Affluence, when people were focused on leisure and luxury, this was very appealing to them. Then, at the end of the commercial, it said “Get a new 1960 Ford at your dealership today.” This reflects the Information Society of the time because decentralization and transportation were taking over, and more efficient means of getting products were coming about. Cars could be bought anywhere, could get you anywhere, and could carry goods/services/information anywhere. What we can learn from this film about the information society is that corporate promotional films back then were very different, but still sent out the message of glamour and futurology that even people today still look for in their vehicles. Also, what we can learn, is that companies such as Ford are only products of consumer demands. The demand for speed of transportation and information needed a technology to make it happen, and cars were one of these technologies that came about as a result.
I chose to watch a commercial video for this assignment because I am really interested in marketing and advertising. I thought that seeing a commercial from the 1960s would show the major changes in advertising back then and advertising today. First off, the commercial was 3 minutes long, which these days is pretty much unheard of. Car commercials these days are 30 seconds long, maybe 1 minute tops. The commercial focused on futurology, which is what we also read about in this week’s articles. People of the time were obsessing over the future and the awesome technology that was expected to come. Ford played off of this by setting their new car commercial in a scene with space technology, shooting stars, and fancy gowns. Because they associated their cars with things as futuristic as these, it sent out the picture that their cars were, too, very futuristic. In an Age of Affluence, when people were focused on leisure and luxury, this was very appealing to them. Then, at the end of the commercial, it said “Get a new 1960 Ford at your dealership today.” This reflects the Information Society of the time because decentralization and transportation were taking over, and more efficient means of getting products were coming about. Cars could be bought anywhere, could get you anywhere, and could carry goods/services/information anywhere. What we can learn from this film about the information society is that corporate promotional films back then were very different, but still sent out the message of glamour and futurology that even people today still look for in their vehicles. Also, what we can learn, is that companies such as Ford are only products of consumer demands. The demand for speed of transportation and information needed a technology to make it happen, and cars were one of these technologies that came about as a result.
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It is completely unprecedented nowadays to have a 3 minute long car commercial! You can definitely see that Ford was trying to associate their new cars with the Age of Affluence ideal, through the future elements, but also through the use of a "musical" type
song. At this time musicals were staples in Hollywood and American life and was very much associated with the benefits of new technology and luxury.
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